Product Manager & Trail Seeker
Building products that matter.
Finding silence on trails that don't.
“Let your passion take the lead.”
About
I'm a product manager obsessed with the space where complex problems meet real human behavior. I've spent a decade helping teams go from fuzzy ideas to products people actually use — in enterprise SaaS, consumer apps, and AI-native tools. I'm also the creator of the SU-RICE prioritization framework and the author of three books on product and adventure.
When I'm not in a product review or writing a spec, I'm on a trail. Backpacking forces the same clarity I chase at work: strip away noise, understand the terrain, commit to the next step.
I write about strategy, AI product development, and the craft of building. Occasionally I write about getting lost in mountains. MIT xPRO · AIPMM Certified.
Framework
A product prioritization framework I created to fix the blind spots in traditional scoring models. SU-RICE adds two critical dimensions — Strategic alignment and Urgency — to give teams a more complete picture before committing to a roadmap.
Featured & cited by
Books
Product Management
Building A Career in Product Management
A practical guide to breaking into PM, growing your craft, and navigating the career paths most people figure out too late.
Strategy
The Art of Product Prioritization
How to make better bets, cut the noise, and build roadmaps your team actually believes in — including the SU-RICE framework.
Adventure
A Solo Backpacking Journey
What happens when you carry everything you need and leave everything you don't. Dispatches from solo expeditions across America's wilderness.
Thought Leadership
We've spent two years shipping AI into products and calling it transformation. But there's a hidden cost to every AI feature that product teams consistently underestimate — and it has nothing to do with model performance.
StrategyA product roadmap tells you what you're building. Strategy tells you why that matters more than everything else you're not building. Most teams have only one of these.
0→1The hardest phase of product isn't scaling — it's the period before you have real signal. How I've learned to make confident bets in the dark.
CraftThe PRD is dead. Long live the working document. Here's the format I've iterated to after a decade of specs that ranged from brilliant to catastrophically useless.
LeadershipYou own outcomes but rarely own people. After a decade of cross-functional work, here's how I've learned to lead without a reporting line.
MetricsEvery PM knows to pick a North Star. Few ask whether the star they're steering by actually maps to value. An uncomfortable look at metric theater.
On the trail
Solo expeditions across America's wild places — each one a reset, each one a reminder of what matters.
Leisure Travel
When the pack stays home — trips with family and friends, good food, and no agenda beyond being somewhere new.
France
Croissants, cobblestones, and staying in one arrondissement long enough to feel like a local.
Japan
The most organized chaos in the world. We ate our way through every neighbourhood.
Italy
A city that refuses to be rushed — we came for a weekend and stayed as long as we could.